Paid advertising can put the right offer in front of people faster, but spending money is not a strategy by itself. We build campaigns around a clear objective, controlled budget and measurable journey.
What’s included
- Campaign objective and audience planning
- Channel recommendation based on the job
- Account/campaign structure
- Ad copy and creative briefs
- Landing-page review
- Conversion tracking plan
- Budget and pacing controls
- Ongoing optimisation and reporting
How we work
Set the objective
We define the action worth paying for and the commercial constraints around it.
Build the campaign
Audience, message, creative, landing page and tracking are designed as one journey.
Launch carefully
Approved ads go live with agreed budgets and checks.
Optimise with evidence
We adjust based on cost, conversion quality and customer value rather than clicks alone.
How we measure it
Reporting separates ad spend from Social Piggy fees. Where tracking is reliable we can show cost per tracked enquiry or conversion. ROI is only presented when we have credible revenue data and an agreed attribution approach.
Questions businesses ask us
Do you guarantee a number of leads?
No. We control setup, management and optimisation, not market response or platform auction conditions.
Is ad spend included in your management fee?
It should always be shown separately so you can see what is paid to the advertising platform and what is paid for management.
Can you run regulated or restricted ads?
Only where the business, offer, platform permissions and required approvals allow it. Higher-risk sectors may need specialist compliance before launch.