Demonstration · Local launch
Launching a local café
Turn opening-week attention into visits and repeat custom.
Discover → plan → visit → return
Open the project →The Show Pen
See what we can create.
Pick a business, explore the marketing and see how the pieces work together — from the brief and message to the page, content and next action.
Clearly labelled demosNo fake clientsNo made-up results
Open the gate…Strategy + creative + customer journey
How to use it
Not a pretend portfolio.
These are demonstration projects built to show our thinking. Each one starts with a realistic marketing job, then works through Brief → Plan → Create → Launch → Measure. If we publish genuine customer work later, it will be identified separately and only with permission.
Choose what to explore
Have a nose around.
7 demonstration projects
Demonstration · Lead quality
Growing an independent trades business
Turn expertise into better local enquiries.
Question → proof → service → enquiry
Open the project →Demonstration · Product launch
Launching an online-shop product range
Give one product push a consistent message across channels.
Message → creative → landing → sale
Open the project →Demonstration · Community campaign
Promoting a community event
Make excitement and practical visitor information work together.
Discover → plan → attend → return
Open the project →Demonstration · Professional trust
Making a professional service easier to choose
Turn expertise into clear, credible next steps.
Problem → expertise → fit → conversation
Open the project →Demonstration · Start-up
Getting a new business ready to be seen
Build the minimum useful marketing foundations before launch.
Clarify → build → launch → learn
Open the project →Demonstration · Reactivation
Waking up a business that has gone quiet online
Restart marketing without pretending the gap never happened.
Audit → refresh → return → sustain
Open the project →What to look for
Good marketing should join up.
A social post, landing page and email should not behave like three unrelated businesses. The Show Pen makes the connections visible.
One job
Start with what needs to change for the customer or business.
One clear message
Adapt the format without changing the promise every five minutes.
One useful next step
Make it obvious what somebody should do after paying attention.
Seen enough to have an idea?
Talk to Piggy →Bring your job into the pen.
Tell us what you are trying to improve. You do not need to arrive with the marketing solution already worked out.