The Social Piggy is the marketing part of the Invictus At Home Group. We help businesses make their marketing easier to understand, easier to manage and easier to measure.
Marketing without the theatre
We like personality, but we do not use it to hide vague work. Our job is to understand the business problem, choose a sensible route, produce work to an agreed standard and explain what happened afterwards.
Our working principles
Useful before impressive
Good design should help people understand and act.
People before algorithms
We respect platform rules and search systems, but useful customer experiences come first.
Measure honestly
We separate delivery, platform metrics, tracked outcomes and attributed revenue rather than mixing them into one flattering number.
Human approval
AI can assist our work, but customer-facing AI output is reviewed by a human before use.
Brand boundaries matter
Approved identity, wording and legal requirements are treated as controls, not optional inspiration.
UK English throughout
Our website, documents, interfaces and customer work use clear, natural UK English.
Part of a wider group
Where a customer genuinely needs complementary infrastructure, domain or other group services, we can route them to the appropriate Invictus business. We keep the provider relationship clear rather than pretending every service is supplied by Social Piggy.