What to check before launching a business website
A practical pre-launch website check covering customer journeys, mobile use, accessibility, SEO, consent and measurement.
Read article →From Social Piggy
Ideas, updates and useful marketing thinking.
The Blog is for commentary, ideas and updates. For step-by-step help, head to the Pig Farm.
Social media content should have a job
A useful content plan balances help, proof, personality and promotion instead of posting simply to stay visible.
Read article →A simple marketing plan for a small business
A practical way to choose your audience, message, channels and useful measures without producing a plan nobody uses.
Read article →A mobile website should not make customers fight the page
A mobile site is not finished just because it technically shrinks. Customers should be able to read, navigate and complete the main action without zooming, sideways scrolling or fighting tiny controls.
Read article →Email marketing permissions: the UK basics before you press send
Email marketing can be useful, but the permission rules matter. UK businesses should understand the difference between consent, soft opt-in, B2B marketing and a proper opt-out process.
Read article →Local marketing: what actually helps you show up on Google
Google says local results are mainly influenced by relevance, distance and prominence. That gives small businesses a much better starting point than chasing ranking tricks.
Read article →Marketing numbers that are actually useful
Reach and likes can be interesting, but they do not automatically tell you whether marketing is helping the business. Start with the action you want and work backwards.
Read article →A good website should make the next step obvious
A website can look polished and still make people work too hard. The strongest customer journeys answer the main question quickly and make the next sensible action easy to spot.
Read article →What should a small business post on social media?
Random posting gets tiring quickly. A better starting point is to build a few repeatable themes around the questions customers ask, the work you do, the people behind the business and the…
Read article →Before you spend money on ads, check this first
Paid advertising can send more people to a weak customer journey very quickly. Check the basics before increasing the budget.
Read article →