A Marketing MOT is a structured review of what you already have, what is getting in the way and what should be fixed first. It is designed to reduce wasted spend before you commit to bigger work.
What’s included
- Website and conversion review
- SEO/search visibility review
- Social presence and content review
- Email and list-readiness review where relevant
- Paid campaign/tracking review where relevant
- Brand/message consistency check
- Measurement and analytics review
- Prioritised action plan: now, next, later
How we work
Gather the evidence
We review the channels, assets and data that already exist.
Find the blockers
We separate cosmetic issues from problems that actually affect discovery, trust or conversion.
Prioritise
Actions are ordered by likely value, urgency, dependency and effort.
Decide the route
You can implement the plan yourself, use another supplier or ask Social Piggy to deliver agreed parts.
How we measure it
The MOT itself is measured by a clear, evidence-based action plan. If follow-on work is commissioned, each action receives its own delivery and performance measures.
Questions businesses ask us
Is the MOT just a sales pitch?
No. Its value depends on being able to say when something is already good enough or when another action should come first.
Do I have to buy follow-on work from you?
No. The output should be useful even if you implement it yourself or with someone else.
What access will you need?
That depends on scope. We ask only for the systems or reports needed to assess the agreed areas.