A Google Business Profile can help eligible businesses appear across Google Search and Maps with accurate business information and customer-facing updates.
Start with accuracy
Use the real business name, appropriate category, contact details, opening information and location/service-area details that match how the business actually operates.
Keep ownership secure
Give people the access level they need rather than sharing a master password. Review access when staff or agencies change.
Make the profile useful
- Keep hours and contact details current.
- Add genuine, relevant photos.
- Respond professionally to reviews.
- Link to the most useful website destination.
- Measure calls, directions, clicks and other available actions in context.
A profile is not a substitute for a useful website, but it can be an important part of local discovery.
Sources reviewed: Google Business Profile Help. Last reviewed September 2026.