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Piglet Guide

Choose the right social platforms for your business

You do not need every social network. Choose the places your customers actually use and the formats you can sustain.

DifficultyBeginnerTime10–15 minutesLast checked14 September 2026

Opening every social account is easy. Keeping them useful is the hard bit.

Start with your customer, not the platform

Write down who you need to reach, what they are trying to decide and where they already spend attention. A platform only earns a place in the plan if it helps you reach that audience in a way you can maintain.

Match the format to the job

Short video, images, longer explanations and professional updates all behave differently. Pick channels that suit the stories and proof your business can create consistently.

Choose fewer and do them properly

A complete, active profile with useful content is better than six abandoned accounts. Review your choices as the audience and business change.

Do it: use the Social Profile Checker. Let Piggy do it: explore Social Media Marketing.

More practical help from The Social Piggy.

ArticleWhat to check before launching a business websiteArticleSocial media content should have a jobArticleA simple marketing plan for a small business

Research and review

This guide is maintained against current official guidance where available. Platforms can change, so wording and interface labels may move between reviews.