AI can help us work faster and explore more options. It does not get the final say on customer-facing work.
Our rule
AI may assist, draft, analyse and recommend. AI does not approve its own work or publish/send customer-facing material without human approval.
Where AI may help
Research support, idea generation, first drafts, content variations, analysis, summarisation, creative exploration and reporting assistance.
Human control
Customer-facing AI-assisted material is reviewed by a human. Material regeneration after approval can invalidate the approval where the output has materially changed.
Brand and rights controls
AI should work inside the approved brand profile and must not invent or redraw an official logo when an approved asset exists. Rights, claims, disclosures and sensitive/high-risk content receive additional checks appropriate to the task.
Customer data
Only the minimum necessary information should be supplied to an AI provider for the approved purpose. Passwords, secret keys, payment-card data and unrelated private records must not be used as ordinary AI prompt material.