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Piglet Guide

What helps a local business appear on Google?

Google says local results are mainly influenced by relevance, distance and prominence. Build around those realities rather than ranking tricks.

DifficultyBeginnerTime10–15 minutesLast checked14 September 2026

Local visibility starts with accurate business information and a genuine connection between the search, the business and the place served.

Improve relevance

Keep your Business Profile complete and accurate, choose appropriate categories and make your website clear about the services you actually provide.

Accept that distance matters

You cannot optimise away geography. Focus on the places you genuinely serve rather than pretending to be everywhere.

Build prominence honestly

Reviews, mentions and a useful web presence can help people recognise and trust the business. Never buy misleading reviews.

Official source: Google Business Profile: improve local ranking.

Let Piggy do it: explore SEO and local visibility support.

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Research and review

This guide is maintained against current official guidance where available. Platforms can change, so wording and interface labels may move between reviews.