Build an email list without creating a permission mess
Collect marketing permissions deliberately, explain what people are signing up for and make opting out straightforward.
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Ideas, updates and useful marketing thinking.
The Blog is for commentary, ideas and updates. For step-by-step help, head to the Pig Farm.
Can I email people who have not opted in?
The answer depends on who you are contacting, why, and whether a PECR consent or soft-opt-in route actually applies.
Read article →How to Start an Email Marketing List Legally in the UK
Build an email marketing list with clear permission, good records and an easy unsubscribe route.
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