Email works best when people have a reason to hear from you and every message earns attention. We build useful campaigns and journeys without treating a contact list as permission to spam.
What’s included
- Audience/list review and segmentation plan
- Campaign and lifecycle planning
- Branded responsive email templates
- Copy and calls to action
- Testing plan for subject lines, content and landing journeys
- Scheduling and sending through an agreed platform
- Performance reporting
- PECR/UK GDPR checks built into the workflow
How we work
Check permission and purpose
We establish who the audience is, why you can contact them and what the emails need to achieve.
Build the journey
We map useful messages around customer needs rather than sending the same email to everyone.
Create and test
Emails are built, checked on mobile, proofed and approved before sending.
Learn from results
We review deliveries, clicks, unsubscribes, conversions and the quality of the landing journey.
How we measure it
We look beyond open rates alone. Depending on the platform and tracking setup we can use clicks, unsubscribes, conversions, revenue or enquiries, while recognising privacy features can affect some email metrics.
Questions businesses ask us
Can I email any business address I find online?
Not automatically. The rules depend on the recipient and method. Corporate subscribers and individual subscribers are treated differently under PECR, and personal data rules may also apply.
Can you buy an email list for me?
We do not treat purchased data as automatically suitable for marketing. The source, transparency, permissions and lawful basis must be assessed before use.
Will every email need consent?
Not in every context, but PECR and UK GDPR need to be assessed for the actual audience and campaign.