Define offer, audience and next step.
Demonstration project · Start-up
Getting a new business ready to be seen
Build the minimum useful marketing foundations before launch.
Clarify → build → launch → learn
Working acrossBrand basics, website, local/search, social, launch campaign
AudienceThe first realistic customer group
GoalBe understandable, findable and contactable without overbuilding
What we would measureUseful discovery, early enquiries and learning from real customer behaviour
Brief
Start with the job, not the channel.
A new business can easily spend months making logos and posts while the offer, website and customer route remain unclear. The job is to build enough to launch well, not to build every possible channel.
AudienceThe first realistic customer group
Main goalBe understandable, findable and contactable without overbuilding
Useful measureUseful discovery, early enquiries and learning from real customer behaviour
Plan
Give every piece of marketing the same job.
Use the same eight-stage logic as Ready to Be Seen: clarify the offer, make the basics recognisable, build a useful landing place, create findability, start sustainable content, handle permissions properly, launch with one job and review the first 90 days.
Build only the channels that earn their place.
Use a simple launch campaign with one measurable job.
Review real behaviour before adding more complexity.
Create
What the customer could actually see.
The creative can be playful, but the customer should never have to decode what the business actually does.
SocialWe’re opening — here’s who we help and how to get started.
Launch content that clearly introduces the business, the problem it solves and the next step.
See what we do
Landing page
A clear home for a new business
Who it helps, what it offers, proof as it develops, practical contact details and one strong action.
See what we do
EmailSubject ideaWe’re live — here’s the useful bit
Only for people who chose to hear from the business, with a useful launch message and no artificial countdown pressure.
Launch
Join the touchpoints together.
Launch is treated as the start of learning, not the end of the project.
- Get the offer clear.
- Build the minimum useful web presence.
- Set up accurate profiles.
- Plan the first content rhythm.
- Launch, measure and improve for 90 days.
Measure
Look at the outcome, not just the noise.
Early marketing should teach the business what real customers respond to. Vanity numbers are less useful than clear enquiries and behaviour.
FindabilityCan the right people discover the business?
ClarityDo visitors understand and act?
LearningWhat real questions and objections appear after launch?
Demonstration only: no result shown here is a claim about a real customer. We would agree useful measures for the actual job before work starts.
Creative direction
See the campaign as a joined-up system.
These are branded demonstration layouts, not screenshots from a real customer account.
Start-up
Post idea 01Explain the value before asking for the click.
Start-upBe understandable, findable and contactable without overbuilding
Useful information, proof and a clear next action work together instead of competing for attention.
Take the next step →Subject ideaA useful reason to come back
Keep the email focused on the job the reader is trying to do, with permission and preferences handled properly.
Read the useful bit →1Explain
2Show proof
3Answer
4Invite
Different formats, same campaign job.
About this example: this is demonstration work created to explain Social Piggy’s approach. It is not presented as a real client project and contains no invented testimonial or performance claim.