Piglet Guide
A simple way to measure marketing without drowning in numbers
Choose measures that relate to the customer journey and business goal instead of reporting every number a platform exposes.
Pig Farm library
Practical marketing guides
Pick the job you are trying to do and follow the steps in plain English.
Piglet Guide
Before you spend money on paid ads, check these things
Get the objective, offer, landing journey, tracking and budget rules straight before paying for traffic.
Piglet Guide
Plan a month of content without filling a spreadsheet for the sake of it
Start with business goals and customer questions, then build a repeatable mix of useful content around them.
Piglet Guide
Build an email list without creating a permission mess
Collect marketing permissions deliberately, explain what people are signing up for and make opting out straightforward.
Piglet Guide
Website launch checklist for small businesses
Test the customer journey, content, forms, mobile layout, accessibility basics and search setup before promoting a new page.
Piglet Guide
What helps a local business appear on Google?
Google says local results are mainly influenced by relevance, distance and prominence. Build around those realities rather than ranking tricks.
Piglet Guide
How to check whether Google can index a page
Use Search Console URL Inspection to understand index status and request indexing when a page is ready.
Piglet Guide
Title tags and meta descriptions without the waffle
Write search snippets that accurately describe the page and give people a useful reason to click.
Piglet Guide
What should a small business post on social media?
Build a useful content mix around customer questions, proof, people and clear offers instead of posting for the sake of it.
Piglet Guide
Choose the right social platforms for your business
You do not need every social network. Choose the places your customers actually use and the formats you can sustain.