Learn it
Use a researched guide to understand the job before spending money on it.
Browse guides →Welcome to
The Pig Farm
Practical guides, useful tools and plain-English marketing help for real businesses.
Learn it. Do it. Or let Piggy do it.
Start where you are
Learn it. Do it. Or let Piggy do it.
Do it
Use a Pig Farm tool to turn the guidance into something useful for your business.
Open the tools →Let Piggy do it
If the job needs more time, expertise or joined-up delivery, hand it over.
See services →Start here
Choose the job, not the jargon.
These collections join the right guides, tools and professional-help route around a common business need.
Local visibility
Get found locally
Improve the basics customers and search engines use to understand your business.
Open collection → Social mediaStart social media properly
Choose sustainable channels, plan useful content and avoid posting without a job.
Open collection → WebsiteImprove your website
Check the mobile journey, search basics, useful content and clear next actions.
Open collection → CampaignsPlan your first campaign
Start with a goal, audience, message, landing point and useful measure before making creative.
Build the brief →
Find your field
View all guides →Explore by topic
Social MediaGrow your brand and engage
SEOGet found on Google
WebsitesBuild and improve your online home
Email MarketingReach the right people
Content MarketingPlan, create and share
AdvertisingReach more customers
Marketing BasicsLearn the essentials
Local MarketingHelp nearby customers find and choose youPopular guides
View all guides →Pick a job and get it done.
Piglet Guide
How to check whether Google can index a page
Use Search Console URL Inspection to understand index status and request indexing when a page is ready.
Piglet Guide
What should a small business post on social media?
Build a useful content mix around customer questions, proof, people and clear offers instead of posting for the sake of it.
Piglet Guide
Website launch checklist for small businesses
Test the customer journey, content, forms, mobile layout, accessibility basics and search setup before promoting a new page.
Piglet Guide
Title tags and meta descriptions without the waffle
Write search snippets that accurately describe the page and give people a useful reason to click.
Piglet Guide
Choose the right social platforms for your business
You do not need every social network. Choose the places your customers actually use and the formats you can sustain.
Piglet Guide
What helps a local business appear on Google?
Google says local results are mainly influenced by relevance, distance and prominence. Build around those realities rather than ranking tricks.
Do it with Piggy
View all tools →Tools and templates
Campaign Brief Builder
Get the campaign thinking straight before making posts, adverts, emails or landing pages.
Open tool →
Website Launch Checklist
Run a practical final check before sending customers to a new or changed website page.
Open tool →
One-Page Marketing Plan
Create a simple marketing plan you can use, review and change rather than file away.
Open tool →
Content Crop Planner
Turn one business goal into a balanced week of useful social content.
Open tool →
Social Profile Checker
Check whether a social profile is clear, recognisable, useful and ready to receive customers.
Open tool →
Caption Workshop
Build a useful social post structure without turning your business into a robot.
Open tool →Rather not do it yourself?
Talk to Piggy →Let Piggy handle it.
Tell us what you are trying to improve and we’ll help you work out the sensible next step.